Water-bottle refills at cafes, now with a charitable twist

May 21, 2010

There are few things more satisfying than seeing a good idea spread, and that's just what we had occasion to witness recently. Just as TapIt lets New Yorkers refill their water bottles for free at participating cafés, so GiveMeTap does much the same for those in the UK.

Consumers get free water; café owners get free publicity and footfall; and water-focused help goes to those in need. Hard to imagine a nicer win-win-win!

Read full article