dothegreenthing:Ask by Abbott Miller 10/29Bold, modernist...

dothegreenthing: Ask by Abbott Miller 10/29 Bold, modernist simplicity cuts through the taboo of ordering tap water in this poster from New York Pentagram partner Abbott Miller. “I was attracted to making a poster for “Ask for tap” due to its incantatory quality, like a steady drop of water filling a glass,” says Abbott. “It reminded me of simply phrased and economically visualized posters for government campaigns from the early twentieth-century. I like the idea of creating an utterly simple icon that could function as a mnemonic device.” Why? No matter how many rock layers the water has filtered through,...

Mar 10, 2014